SimplerJuly 11, 2012
Writing about simplicity is difficult. It’s tough to not sound egregiously grandiose or obnoxiously obvious, but sometimes we all need that. And right now, I need that, if only for my own sanity.
Everything needs to be fucking simpler.
This manifests itself in a number of ways, none more apparent to me than in interface and product design. Consider how many successful products you use that focus on one amazing thing: Byword, Dropbox, Rdio, Uber. All these products and their interfaces are the result of paring down an idea to only the most essential. People love this stuff.
We want—need?—fewer, higher quality things in our lives. We crave simpler at every turn. As designers we can provide that.