The Evening Edition (10¢)
I just published a new blog post over at The ZURBlog titled Better Registration with Kayak.
I was influenced by Kayak, a one-stop travel site, when I was tapped to become a member. I was pretty impressed by the way they did it that I decided to write a quick posts. It focuses on Web forms, users and member registration, and how to engage visitors more successfully. Here’s a taste:
While not the most glorious visual design, the fundamentals of this registration popup are sound as steel. The message is that Kayak wants to help me make my life easier, beyond just providing me with a one-stop travel service. They’re looking to improve the experience I have on their site, not just with travel in general.
Check it out and leave a comment on the flip side!
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Copyright © 2008 Mark Otto.